Its all posturing.
If Hustler truly intended on purchasing Fountain....to count their eggs before they hatched is a bad PR idea......but from the other perspective, putting out releases stating that you are going to resurect the name for the good of powerboating....deal falls through but Hustler is still going to fill the 29' void......it created a buzz about Hustler for a while, didnt it?
Maybe they arent going to purchase Fountain, but instead use some of Reggies "smoke and mirrors" marketing tactics.