Matt Trulio
Contributor
Sorry to be the bearer of bad tidings, but http://www.boats.com/boat-content/2...ottle-pulls-the-plug-for-2010—why-it-matters/.
Headlines
H20 Full Throttle Pulls the Plug for 2010
- Thread starter Matt Trulio
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Offshore Ginger
New member
I agree .
McGary911
New member
That mag's quality far surpassed anything I've seen in the category. Economy finally took it's toll on what really is a magazine with a very specialized audience. Hope Ned's other mag is doing OK. I think it was a helicopter mag?
He was very generous with free issues for members of this and other boards. It may have taken a while to receive them in the US, but I eventually got mine. I think I'll be keeping them.
Too bad......
He was very generous with free issues for members of this and other boards. It may have taken a while to receive them in the US, but I eventually got mine. I think I'll be keeping them.
Too bad......
Last edited:
purrfection
New member
Sorry to hear this. To Ned and all his staff, THANK YOU for producing one of the best mags for powerboating worldwide. Your generousity with the free subscriptions was very much appreciated!! I wish ya'll the best!!:cheers2:
Matt Trulio
Contributor
Point of clarification: My story did not say the magazine was dead, just done publishing for 2010. It's even in the headline.
catastrophe
Registered
Yeah
Thats too bad.
Thats too bad.
................
Chatted briefly with Ned yesterday, He hope's to be able to bring back the magazine, From a photographic standpoint it is a top noitch magazine, Ned has started a new Magazine that covers Auto Racing, He says it will be top notch as well.
The website will remain up and running, and will hopefully get some great contributions to it!
The website will remain up and running, and will hopefully get some great contributions to it!
I think it has more to do with WHERE they're spending their money.
Maybe when things are booming advertisers are less sensitive about tossing ads here and there. But in reality, what kind of REAL circulation and audience did H2O truly have?
My local Borders gets 4 copies of Powerboat a month. I haven't seen a PRA, Performance Boats or any other mag on the newstands in years. So where does a new startup magazine find its audience? They attempted to pick up an audience with some guerilla marketing things like free subs to our members. But that doesn't get you the readership of a Powerboat.
Not to diminish the quality of the publication or Ned's effort, but unless you have some serious $$ to invest to attract and retain readership, you're going to have a tough time keeping advertisers. They're paying for viewership and results. Bootstrapping and guerilla marketing has a sliver of a chance in a strong market. In a down market, not so much.
Maybe when things are booming advertisers are less sensitive about tossing ads here and there. But in reality, what kind of REAL circulation and audience did H2O truly have?
My local Borders gets 4 copies of Powerboat a month. I haven't seen a PRA, Performance Boats or any other mag on the newstands in years. So where does a new startup magazine find its audience? They attempted to pick up an audience with some guerilla marketing things like free subs to our members. But that doesn't get you the readership of a Powerboat.
Not to diminish the quality of the publication or Ned's effort, but unless you have some serious $$ to invest to attract and retain readership, you're going to have a tough time keeping advertisers. They're paying for viewership and results. Bootstrapping and guerilla marketing has a sliver of a chance in a strong market. In a down market, not so much.
Matt Trulio
Contributor
Which boat companies touted economic comeback, Rich?
If you're referring to my story about Donzi, http://www.boats.com/boat-content/2010/02/donzi-on-the-rebound-fingers-crossed/, that story essentially quoted Donzi's Craig Barrie saying he was "encouraged" that he came away from show with five orders. Nothing more, nothing less, but at least some marginally good news in a sea of what has been mostly bad.
T2x
Icon/Charter Member
Matt.....I wasn't necessarily referring to your blogs or comments.
There were a few posts from not only Miami but other regional shows stating that both dealers and manufacturers were optimistic and surprised by the orders..... Cigarette also was very open about international orders.
I still don't see a recreational item rebound until unemployment numbers drop significantly...and retail lending starts up agressively. Neither circumstance is on the horizon IMHO. However rest assured that our government is working diligently to address the more "important" issues.
T2x
Matt Trulio
Contributor
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