PDA

View Full Version : Powerboat Magazine launches new website



Tank
02-13-2010, 01:19 PM
Always evolving and attempting to
better themselves for their readers, PBM has re-built it's website into a more user friendly format. Many new cool features are included but two I think will stand out are:

* Every cover can be viewed
* More than 1300 boat tests from 1990 To present can be viewed

check it out...

www.powerboatmagazine.com

Here is the official media release:

Media Contact:
Jason Johnson
jason@powerboatmag.com
805-667-4375
*
*
Powerboat Magazine Launches New Web Site
Powerboatmag.com offers new interactive content for power boating enthusiasts and downloadable boat tests from 1990
*
VENTURA, CALIF (February 11, 2010) — Looking toward the future with interactive ways to communicate with its readers, Powerboat magazine is also making the most of its 42-year heritage — all part of a new Web site from the “World’s Leading Performance Boating Magazine.”
*
Loaded with resourceful and entertaining features, Powerboatmag.com is now the ultimate complement to the print publication that has informed readers since 1968. From videos to blogs and breaking news, the site provides enthusiasts with their daily performance-boating fix.
*
In addition to a variety of stories and advice columns to read, users can check out more than 40 years of Powerboat covers, watch user-generated videos in the “Your View” video section and enjoy pictures from past and recent events in the Photo Gallery.
*
Perhaps the most resourceful tool on the new site for someone looking to purchase a boat (or for those interested in reading about past models), is the downloadable boat tests component. Visitors can search through more than 1,300 reviews from Powerboat’s Test Team from 1990-present.
*
Various industry leaders will regularly provide blogs looking at the changing industry. Along with the Powerboat editors, contributors include Steve David, driver of the world champion Oh Boy! Oberto hydroplane; Marc Granet, driver of the world champion Miss GEICO catamaran; Scott Shogren, owner of Shogren Performance Marine in Illinois; and John Tomlinson, Powerboat Test Team driver and TNT Custom Marine owner.
*
“Not only does the new site showcase the history of the sport, it gives our site visitors a look at the future of boating,” said Jason Johnson, Powerboat’s managing editor. “It’s a perfect companion to the print product.”
*
Powerboatmag.com will offer more exciting components in the near future, such as classic race photos provided by the Historic Offshore Race Boat Association, tips on what to look for when obtaining boat insurance and much more.
*
##
About Powerboat Magazine
Since 1968, Powerboat Magazine has been the most trusted source of information for performance-boat enthusiasts. The magazine’s team of journalists and experts offer uncompromising performance reports and boat profiles, in-depth technical stories and exciting event coverage. And no magazine covers racing and poker runs like Powerboat. In print and online all the time, Powerboat is the name go-fast boaters have turned to for more than 40 years.
*
About Affinity
Affinity, www.affinitygroup.com, is the nation’s largest provider of outdoor clubs, services, media and events that service the safety, security, comfort and convenience needs of the North American recreational vehicle (RV) and outdoor enthusiast market. By providing information, insights, and resources, the company champions the fun, freedom, and adventure of recreation in motion. The company works to enhance its customers’ recreational experiences and build the communities that share and promote their fun and adventurous lifestyles.

CRC
02-13-2010, 01:24 PM
They also dropped two more issues per year and downsized the magazine :(. It seems that I have fewer and fewer boating magazines to read :mad:.

Tank
02-13-2010, 01:33 PM
They also dropped two more issues per year and downsized the magazine :(. It seems that I have fewer and fewer boating magazines to read :mad:.

Trying to weather the economic storm. Cutting the face size back down to what it was a few years ago and scaling back to 6 issues a year (down From 8) will hopefully ensure PBM will be around for another 42 years.

The goal is to get through these tough times and bump up the issues and magazine size as the economy allows.

PM203
02-13-2010, 02:27 PM
Sounds like great news. Its always nice to have a perf boating mag around.

2112
02-13-2010, 03:02 PM
Couldn't remember when my subscription started. Looking at the old covers, it looks like 1990. Where did the time go? :confused:

.

Tank
02-13-2010, 03:36 PM
Couldn't remember when my subscription started. Looking at the old covers, it looks like 1990. Where did the time go? :confused:

.

Isn't that an awesome feature? It's cool to go through the covers, look at the years and reflect where you were at that time, what boat you owned and what was popular. The test article search is pretty slick too.

CRC
02-13-2010, 04:44 PM
Trying to weather the economic storm. Cutting the face size back down to what it was a few years ago and scaling back to 6 issues a year (down From 8) will hopefully ensure PBM will be around for another 42 years.

The goal is to get through these tough times and bump up the issues and magazine size as the economy allows.

Tank, I will still subscribe but I will also miss those two issues! Web sites are cool and all but I can't lay in bed or relax on the boat and thumb through a computer. I hope they make it but cutting issues isn't going to gain subscribers. JMO

Tank
02-13-2010, 06:05 PM
Tank, I will still subscribe but I will also miss those two issues! Web sites are cool and all but I can't lay in bed or relax on the boat and thumb through a computer. I hope they make it but cutting issues isn't going to gain subscribers. JMO

Oh, I whole heartily agree with your post. I think cutting issues was a very tough choice but one that will possibly save the magazine. Hopefully subscribers can and will understand that it's for the long term betterment.

Offshore Ginger
02-13-2010, 07:02 PM
I , dumped the mag period.

boatme
02-13-2010, 09:19 PM
Cool

nortech4play
02-13-2010, 10:35 PM
I've been a subscriber since 78' and am not sure that will continue much longer...I know times are tough out there at the moment but cutting two issues from what I originally signed up for might be a hard sell. I still have many of my originals and it's sad how far this magazine has fallen in content, number of articles, pic's, ect.... It sadly reminds me of some of the other once great magazines that were once the industry standards only to fade away...

Buoy
02-13-2010, 10:42 PM
I gave up on mag subscriptions about ten years ago.
I miss having something to read while doing the morning business, but I can pull out the old mags, and it doesn't seem like it's even old. In a lot of ways, not much has changed.

rschap1
02-14-2010, 07:35 AM
I still miss Larry Flyntt's HOT BOAT most of all

RIP

fund razor
02-14-2010, 09:14 AM
The version on page 4 of the March/April issue is slightly different.

In addition to the contributors that Tank mentions, it also identifies "Tank Sears, a longtime reader who is well known on the message boards."

Congrats Tank. :)

Ratickle
02-14-2010, 10:07 AM
I've subscribed since 73 or 74, will miss the two issues a year. I'm not sure that is the answer to the print medias problems though. I have another magazine that's gone from 12 to 4 a year.

I always look forward to receiving the mag. Reading print I carry for those times I have the time, vs trying to read an article with pics on my laptop when I have time, is totally different.

Maybe if I put a bigscreen computer in the bathroom???????:rolleyes:

MarylandMark
02-14-2010, 11:09 AM
Maybe if I put a bigscreen computer in the bathroom???????

youporn.com :cheers2:

Ratickle
02-14-2010, 11:10 AM
youporn.com :cheers2:

I see you already have one, huh??????:sifone:

CRC
02-14-2010, 11:17 AM
I still miss Larry Flyntt's HOT BOAT most of all

RIP

You're not alone on that. That was the first boating rag I subscribed to. I still get "Boating" magazine and my BoatU.S. magazine. Trailer Boats was too basic and Motor Boating is geared toward yachting. I dropped those two.

Tank
02-14-2010, 01:00 PM
The version on page 4 of the March/April issue is slightly different.

In addition to the contributors that Tank mentions, it also identifies "Tank Sears, a longtime reader who is well known on the message boards."

Congrats Tank. :)

Thanks brother. They have some really top of the line leaders in the industry bloggers and then there's just the average boater (me):driving:

VtSteve
02-14-2010, 01:36 PM
I think many went overboard in their cheering as many traditional media started to decline. I think we'd all be much the worse losing the physical magazines and papers we've had so long. Advertising obviously keeps the subscriptions far lower than the cost of producing them, and without it, they would perish quickly.

I get various boat mags as well as many others from Golfweek to Business Week. I think we'd all suffer a substantial loss if the good ones went down. It might sound stupid, but I've actually renewed some early this past year to practice what I preach. I also read many online as well, but it's not the same, especially the pictures. With the new iPad around the corner, I can only think the two mediums can become more entwined. I pick up old magazine issues I have stashed, and it's fun to read an older article that you can compare with how things actually turned out. With boating mags, the articles never really get old, nor do the great pictures.