company is going down, better buy some soon
Once-Trendy Crocs Could Be on Their Last Legs
By Ylan Q. Mui
Washington Post Staff Writer
Thursday, July 16, 2009
Crocs were born of the economic boom.
The colorful foam clogs appeared in 2002, just as the country was recovering from a recession. Brash and bright, they were a cheap investment (about $30) that felt good and promised to last forever. Former president George W. Bush wore them. Aerosmith lead singer Steven Tyler wore them. Your grandma wore them. They roared along with the economy, mocked by the fashion world but selling 100 million pairs in seven years.
Then the boom times went bust, and Crocs went to the back of the closet.
The company had expanded to meet demand, but financially pressed customers cut back. Last year the company lost $185.1 million, slashed roughly 2,000 jobs and scrambled to find money to pay down millions in debt. Now it's stuck with a surplus of shoes, and its auditors have wondered if it can stay afloat. It has until the end of September to pay off its debt.
Thread: Attention Croc wearing pansies
Results 1 to 20 of 156
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07-16-2009 05:15 PMParabellum FJ²B
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07-16-2009 05:17 PMCroc wearing pansies. That's funny.
Unless it happens to be Mike Tyson on Crocs.
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07-16-2009 05:24 PMDamn shame, I tell ya.
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07-16-2009 05:28 PM
100M pairs in 7 years.....and they are broke? WTF- what are they about 7 cents a pair to make?
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07-16-2009 05:36 PM
they still have plenty of "concept cruiser" left
Parabellum FJ²B
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07-16-2009 05:47 PMWanna bet Stecz cleans out all the retailers in his area so he will have a lifetime supply...
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07-16-2009 05:57 PM
I got 2 pair and love them. Probably won't need any more for a while.
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07-16-2009 06:20 PM
people don't realize common consumer marketing... when you fad product is selling well...., dont spend mega bucks to gear up to make 10 X's as many. by the time your ready the fads done. when your fad product is at it's zenith, you should be well into design and possibly the beginning of production on the next fad product.... or you could be broke trying to sell chicks Bongo jeans and LA gear hitops......
P-4077 "The Swamp" S.B.Y.C. and Michigan medboat mothership
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07-16-2009 06:27 PM
"they were a cheap investment"
Investment? In what, your reputation as a raving f*cking homo?!
"Tear gas and draft beer don't mix."
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07-16-2009 07:57 PM
They would detorate to powder. I had a large shoe store and the foam rubber on shoes breaks down even if it never left the box in an A/c building.New Balance would do this after a year many years ago . They stood behind their product though and are one of the last American made shoes out there.
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07-16-2009 08:51 PM
Tell the hairspray rep too.
Warning: This post may contain language unsuitable for minors or math not suitable for liberal-arts majors.