Frisini buys stake in Sonic Powerboats

[jeffbare]

Frisini buys stake in Sonic Powerboats
Posted on September 14, 2010
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Frisini Motorsports, manufacturer of Spectre Powerboats, acquired an interest in Sonic Powerboats from CSI Marine and will be rebranding its full line of lake and offshore boats, along with adding new models, the company said in a statement.

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Terms of the deal were not disclosed.

"Sonic is world-renowned for its quality build, roomy cabins and comfortable ride. We will continue to build on that heritage and have lowered pricing on all the models," owner Tony Frisina said in a statement.

Sonics will be sold through the company's current dealer network and the company is seeking new dealers for the full product line in the U.S. and overseas, added John Cunningham, head of marketing and sales.

Earlier this year, the company purchased the molds for Spectre power catamarans.

Frisini Motorsports is based in Lyndhurst, N.J., with manufacturing facilities in Tampa Bay, Fla.

[Ratickle]

I hope that works out as good as it sounds. Could be a great match....

[Slandrew]

So Sonic will be the brand name on the sides of the boats?

[teamsynergy]

No, It will be Spectre now. This coming from Lolli at Sonic...