Cigarette racing team joins supercar experience in palm beach

[dmartiniup]

Hot off a successful Miami International Boat Show, where it unveiled its newest AMG-Inspired 46’ Cigarette, custom- built to debut Mercury Racing’s revolutionary high-horsepower 1350 Quad Cam, 4-valve twin engines, Cigarette Racing Team is hitting the road—literally. The company, along with its inspiration, the Mercedes Benz SLS AMG, will be on display at the SuperCar Experience in Palm Beach, Florida, February 26-28. The show is the first of three enthusiast events to be staged this year, including New Orleans and The Hamptons; it incorporates a night on the track at Palm Beach International Raceway and a waterfront display on Flagler Drive where the AMG- Inspired Cigarette and Mercedes Benz SLS AMG will be on display from 11 AM – 6 PM on Saturday. An equestrian event and an evening of dinners and parties at prestigious Palm Beach locations will close the weekend. In attendance will be supercar owners, race car drivers and auto aficionados, all converging to share their penchant for horsepower.

“Our ‘Legendary Creations’ collaboration with AMG was so well-received in Miami, that these kinds of motorsports events are an ideal marketing segue for Cigarette,” stated Skip Braver, President and CEO, “This is where we meet other customers who appreciate performance and excellence.”

The Cigarette AMG Legendary Creations story was reported by hundreds of online, print and broadcast news services, at the show and in the following week. The brand melding was the first for both companies and demonstrated the successful cross-promotion of their audiences.

Cigarette’s display at the Miami International Boat show featured both the new powerboat and Gullwing-designed Mercedes Benz SLS AMG which had not been seen previously in the southeast. The boat and car shared a rich silver highly metallic alubeam paint scheme wrapped around crisp porcelain black and white upholstery. Carbon fiber accents add strength as well as design detail and the whole booth, featuring a floor-to-ceiling historic photo collage backdrop and complementary furniture and lighting designs won Cigarette the Best Boat Display in the show—for a second time. While the new AMG-Inspired boat drew much attention and loyal customers vied for the first of the new model and engines to be released in the fall, Cigarette enjoyed boat sales of its popular 39 Top Gun Unlimited, Top Fish center console and other powerboats ranging from 38-50 feet.

“We are showing our fans and customers that as a luxury brand in the marine industry, good is not good enough for
Cigarette. We put our heart and soul into building the best boat in the world, just like AMG builds the best car. We are proud to be here with them at the SuperCar Experience to share a superior boat experience, Braver added.“

The SuperCar Experience runs February 26 – 28 and Cigarette Racing Team and Mercedes AMG will travel to more events over the course of the coming months. For more information and downloadable photographs, please visit www.cigaretteracing.com/legendary.


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[GENERAL LEE]

That AMG paint design on the Cigarette looks damn good to me

[Sea-Dated]

That AMG paint design on the Cigarette looks damn good to me

I have to agree with B on that one......

[MarylandMark]

I finally put my finger on it- the paint is backwards. If they wanted to match the logo, the broad stripes should have started at the bow and got narrower as they move toward the stern.

[JupiterSunsation]

Sh!tty day today in West Palm Beach for a car show......rainy and 50 degrees!

Show is on a public street in downtown WPB across the intracostal from Palm Beach and they are charging $24 admission which is steep for walking past highline cars........

I am pretty sure it was free to the public last year......

[BUIZILLA]

I was at the PBIR ARCA race today..... we swam out of there... literally...

rain tires on race cars are cool...